On October 23, Swedish fashion chain KappAhl launches its new Limited Edition collection, Nordic Nature. The collection represents a fusion of new materials and technologies, in which every garment has a sustainable perspective.
“Every garment in the collection makes its own contribution to more sustainable fashion. By using more sustainable materials, smarter technologies and making use of surplus and salvaged materials, we have created an inspiring and wearable collection. The garments are also easy to style, creating a wardrobe that is made for the long haul,” says Mia Nyman, KappAhl’s design and purchasing manager for Woman.
All of the garments in the Nordic Nature collection are made of more sustainable or surplus materials, which, instead of being thrown away, are put to good use as new fashion. The collection features a cream quilted jacket made of recycled polyester, and a coat made of salvaged surplus materials. Besides these, there is a pair of trousers and an A-line skirt in imitation leather made of water-borne polyurethane, which allows for an entirely solvent-free production. The collection also consists of blouses, dresses and knitwear with a focus on feminine sleeves and higher necklines – all made using more sustainable solutions.
Limited Edition Nordic Nature comes in a monochrome and natural colour palette of calming, pared-back hues, with flashes of a grandiose floral print. Balanced with soft materials, flattering shapes and a clean, womanly silhouette, these are garments that are easy to style.
The collection will be launched in limited quantities in select stores and online from October 23, 2019. Prices from EUR 39.99.
KappAhl Responsible Fashion – fashion that feels right.
KappAhl aims to take good care of your wardrobe, as well as the world around us. Responsible fashion focuses on you as the wearer, but also the entire chain running from production to recycling. For us, all of this is interconnected. Our garments should be a pleasure to wear and soon become firm wardrobe favourites. But you should also feel good about wearing our garments, knowing that they are produced with care and without compromising on quality or design.
This is important work, and together we can make a difference. We take responsibility for ensuring that our assortment is as sustainable as it can be. And you can do your part by caring for your garments and passing them on when the time comes. Together we can make the fashion industry more sustainable, and increase the value of clothing in contributing to a better world.
Today, 57 % of the company’s products are labelled as sustainable. Our goal is for 100 % of our assortment to be made of more sustainable materials by 2025. This important work to contribute to a circular fashion industry is ongoing in every aspect of our business. For further information, please visit kappahl.se/hallbarhet.
KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, together with Shop Online. KappAhl’s business concept is to offer its own line of affordable fashion to a wide range of consumers. In 2017/2018, turnover was SEK 4.8 billion, with approx. 4000 employees in ten countries. KappAhl is listed on Nasdaq Stockholm.