The Chinese Valentine’s Day holiday originates from a romantic legend, and each year conjures a shared sentiment of love and affection across the country. A thoughtful gift, selected with care and presented during this season of romance, is a beautiful way to express one’s love. This year, for the romantic Chinese holiday, SECOO (NASDAQ: SECO) is teaming up with seven luxury brands — Balmain, Roger Vivier, Aspinal of London, Hogan, Versace, ENZO and Circle — to create the “Chinese Valentine’s Day season of love” collection, with new, limited-edition products created exclusively for SECOO shoppers.
Balmain officially joins SECOO, offering exclusive romantic surprises for Valentine’s Day
On July 23, Balmain — the famed French luxury fashion house, officially joined SECOO. The chic French brand integrates modern, sexy, street and rock styles, keeping with the latest fashion trends while retaining its classic looks and iconic design elements. For the first time in 80 years, the Balmain features a newly updated P and B logo. The two iconic letters in the logo pay tribute to the brand founder, Pierre Balmain, and the brand’s birthplace — Paris. The updated look also represents the brand’s moving toward a more modern and youthful spirit that will deliver more dynamic, trendy, fresh and vibrant offerings to young shoppers and couples.
Balmain’s Chinese Valentine’s Day offerings on SECOO feature leading gift ideas for both female and male consumers. The high-end, ready-to-wear female selection features a unique street style that appeals to stylish, modern women. In total, Balmain is introducing five new, limited-edition crossover items available exclusively on SECOO for Chinese Valentine’s Day.
Elite gifts for Chinese Valentine’s Day reflect the spirit of infinite love
Chic French fashion Maison, Roger Vivier, whose designs dazzle on celebrities and fashionistas alike, is joining hands with SECOO to launch a line of limited-edition products in honor of Chinese Valentine’s Day. Shining with love and romance, the collection includes a pair of Croisiere Patch ballerina flats and a Viv’ Croisiere Patch letter cabas. The delicate cowhide and novel patchwork deliver irresistible charm through their elegance and simplicity. Sophisticated, fashionable and unique, the new Roger Vivier products embody SECOO’s philosophy of the “high-end boutique lifestyle”.
Fine gifts deliver an extra touch of sweetness on Chinese Valentine’s Day
Besides Balmain and Roger Vivier, SECOO also cooperates with other luxury brands to launch exclusive Chinese Valentine’s Day’s products.
Hogan launches an even more dynamic and interactive shoe line on SECOO to celebrate this season of love. Renowned luxury design brand Aspinal of London brings an intricately embroidered bag with bamboo handle exclusively on SECOO this Chinese Valentine’s Day. Besides, Versace launches five limited-edition gifts on SECOO for Chinese Valentine’s Day to deliver ‘LOVE’ as a declaration of the very emotion. In addition, ENZO has a scented love box, which is available only on SECOO and comes complete with a specially scented Chinese Valentine’s Day candle and stunning sardonyx necklace.
Those new products present the same fashionable attitude, injecting more love, energy and vitality into the products, providing young SECOO consumers with more novel choices and making for a sweet and timely gift, and giving rise to a new fashion trend in China.
SECOO partners with brands to celebrate Chinese Valentine’s Day for lovers
Today, SECOO has become a leading Chinese premium lifestyle platform, maintaining more direct contracts with luxury brands than any other industry participant. SECOO is also continually exploring new fashion brand collaborations in an effort to uncover new partnerships that benefit both participating brands, as well as end consumers. With Chinese Valentine’s Day fast approaching, SECOO is working hand-in-hand with a number of high-end fashion brands to create win-win collaborations and introduce unique, stylish and exclusive new gifts to Chinese consumers.
From July 30 through August 7, 2019, SECOO is hosting an online campaign, “The Guide to Love”, that helps shoppers find gifts that serve as the perfect expression and reflection of their own love. During this period, SECOO will also be releasing more limited-time offers and gifts-with-purchase to help couples share their love with one another.
Secoo Holding Limited (“Secoo”) is Asia’s largest online integrated upscale products and services platform as measured by GMV in 2016 with higher average sales per order than other major e-commerce online platforms in Asia, according to a report commissioned by us and prepared by Frost & Sullivan, an independent research firm, in June 2017. Since our inception in 2011, we have attracted a large and loyal customer base with high purchasing power and an increasing propensity to purchase luxury products and services on online platforms with diversified and personalized demand.
SECOO currently provides its customers a wide selection of authentic upscale products and lifestyle services on our integrated online and offline shopping platform which consists of our Secoo.com website, mobile applications and offline experience centers, offering over 400,000 SKUs, covering over 3,800 global and domestic brands. Supported by our proprietary database of upscale products, our authentication procedures and brand cooperation, we are able to ensure the authenticity and quality of every product offered on our platform. With the goal of providing one-stop shopping experience, we have expanded into providing high-end lifestyle services since 2014. Leveraging our business intelligence system and dedication to customer service, we are able to maximize our customer lifetime value by targeted and precise marketing and realising cross-selling opportunities and increasing our customers’ purchase frequency on our platform.