Maker of biobased NaiaTM promotes sustainability without compromise at global fashion event
Global specialty materials provider Eastman, the maker of sustainably sourced Naia cellulosic yarn, announces its participation in the 10th annual Copenhagen Fashion Summit, May 15–16. NaiaTM is a supporting sponsor of the world’s leading business event on sustainability in fashion, where the brand will feature and share news about custom fabrics from partner mills. NaiaTM is also sponsoring the Pitch Stage, where innovators will present sustainable fashion business solutions as part of Copenhagen Fashion Summit’s Innovation Forum.
“NaiaTM gives designers a sustainable design choice with fabrics that are both beautiful and versatile,” said Ruth Farrell, Eastman global marketing director of textiles.
At the summit, NaiaTM will demonstrate the yarn’s texture versatility with a NaiaTM, MicroModal and elastane blend from partner mill Wing Yue. It’s a two-tone double face knit with a super-soft hand, according to Farrell. NaiaTM will also feature a luxurious, satin-back crepe-woven fabric made of NaiaTM and viscose by Yilmazipek and a printed, lightweight satin-woven NaiaTM/silk blend from Haiyuan Jiayuan that renders a wholly sustainable fabric with a silk-like hand. The fourth featured fabric is made of 100 % NaiaTM by Nishiyama for a lightly crinkled satin weave with shine. Farrell describes it as having a “beautiful surface effect that demonstrates the luxury possible with a sustainable fabric.”
The Summit’s CEO Agenda 2019 outlines eight core priorities for fashion leaders: supply chain traceability, combating climate change, sustainable material mix, circular fashion system, efficient use of water, energy and chemicals, respectful and secure work environments, promotion for better wage system and the fourth industrial revolution.
Eastman, the creator of Naia™, proves its commitment to these transformational priorities via its closed-loop production process in which safe solvents and water are recycled and reused, ensuring a low tree-to-yarn carbon and water footprint. Listed on the Higg Materials Sustainability Index, NaiaTM has a smaller environmental impact than generic modal, triacetate, and viscose. In developing the yarn, Eastman considers the entire life cycle, from responsible sourcing to end-of-life disposal.
Made with wood sourced from sustainably managed pine and eucalyptus plantations and forests, NaiaTM is certified as biodegradable in fresh water, having received the OK biodegradable WATER conformity mark from TÜV AUSTRIA.
NaiaTM recently joined C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) to support the fashion industry’s shift toward the circular economy, empowering businesses to be competitive and socially responsible.
“We continue to work with NGOs, industry partners and certifying entities to shape the future sustainability and circularity in fashion and textiles,” said Natalia Allen, Eastman sustainability leader, textiles.
NaiaTM will be exhibiting at Copenhagen Fashion Summit’s Innovation Forum Studio 1 Booth No. 10.
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world- class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14500 people around the world and serves customers in more than 100 countries. The company had 2018 revenues of approximately USD 10 billion and is headquartered in Kingsport, Tennessee, USA.