- Joint BASF and Pantone presentations in multiple regions highlighting Pantone® Colour of the Year 2019 Living Coral in plastics designs
- On March 28 the world tour will be completed at the Society of Plastics and Engineers European Additives and Coluor Conference in Frankfurt, Germany
- The campaign “Performance beyond dazzling impressions” includes Colours and effects that perform safely, reliably, and brilliantly
With a joint presentation on March 28, BASF’s Colours and Effects® Brand and the Pantone Colour Institute™ will complete their joint tour for the Colour of the Year 2019 collaboration at SPE, the Society of Plastics and Engineers European Additives and Colour Conference, in Frankfurt, Germany. In a series of presentations in North America, Asia, and Europe, BASF and Pantone are highlighting a collection of plastic designs inspired by the Pantone Colour of the Year 2019, PANTONE 16-1546 Living Coral. Supporting performance as well as aesthetic appearance, the collection features a selection of Colours & Effects pigments that accentuate Colour, finish and design all while meeting versatile industry requirements.
At SPE, Marc Dumont, Head of Industry Management Pigments, BASF, and Carola Seybold, Director Business Development EMEA for Pantone and X-Rite, will jointly present the realization of Pantone Living Coral in plastic designs. While Pantone explains the key influences on and messages and meanings related to its Colour of the Year 2019, BASF details how to realize the shade in various resins and finishes in plastic designs.
“The Pantone Colour of the Year is a Colour that can communicate the Colour message that best reflects what is happening in our global culture at a specific moment in time, a Colour that we see crossing all areas of design and serves as an expression of a mood or attitude,” said Carola Seybold. “Through these conferences in partnership with BASF, we seek to highlight how Colour appeals to and influences consumer behaviours and the importance of Colour choices in design.”
“Our shade collection brings Pantone Living Coral to life with pigments that perform safely, reliably and brilliantly,” said Marc Dumont. “Inspired by a globally recognized Colour and meeting global industry requirements, our collaborative campaign ‘Performance beyond dazzling impressions’ has been well received in each region.” Earlier this year, the collaborative campaign was presented at AMI Thermoplastic Concentrates on January 30 in Coral Springs, USA, and at the AMI Masterbatch Conference on March 14 in Bangkok, Thailand.
Please visit our website for more information about “Performance beyond dazzling impressions”
The Colours & Effects brand encompasses BASF’s well-known expertise in Colourants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by
entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live Colours. We boost effects. For more information about the Colours & Effects brand, visit www.Colours-effects.basf.com.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organised into six segments: Chemicals, Materials,
Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around EIR 63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at http://www.basf.com.
The Pantone Colour Institute™ is the business unit within Pantone that highlights top seasonal runway Colours, selects the Pantone Colour of the Year, forecasts global Colour trends and advises companies on Colour for product and brand visual identity. Through seasonal trend forecasts, Colour psychology, and consultative Colour consulting, the Pantone Colour Institute partners with global brands to leverage the power, psychology, and emotion of Colour in their design strategy.
Pantone provides a universal language of Colour that enables Colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control Colour from inspiration to realization – leveraging advanced X-Rite technology to achieve Colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical Colour specification and workflow tools. The Pantone Colour
Institute™ provides customized Colour standards, brand identity and product Colour consulting as well as trend forecasting inclusive of Pantone Colour of the Year, Fashion Runway Colour Trend Reports, Colour psychology and more. Pantone B2B Licensing incorporates the Pantone Colour System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings Colour and design together across apparel, home, and accessories. Learn more at http://www.pantone.com