- Pantone® Color of the Year 2019 Living Coral in plastics designs
- Illustrated in various resin types, designs in plastic integrate attractiveness and multiple performance requirements
- The campaign “Performance beyond dazzling impressions” includes colors and effects that perform safely, reliably, and brilliantly
In a continued collaboration with the Pantone Color Institute, BASF has created a collection of plastic designs inspired by the Pantone® Color of the Year 2019, PANTONE 16-1546, Living Coral. Supporting performance as well as aesthetic appearance, the new collection features a selection of Colors & Effects® pigments that accentuate color, finish and design all while meeting versatile industry requirements.
“The new campaign ‘Performance beyond dazzling impressions’ demonstrates how our pigments enable performance in plastic designs,” said Meli Laurance, Commercial Industry Manager for Plastics at BASF. “Drawing on the life-affirming and energizing shade of Living Coral, we were inspired to create a shade collection that first dazzles the consumer, and further, reliably and safely performs in the targeted applications.”
According to Laurie Pressman, Vice President of the Pantone Color Institute, “Pantone Living Coral embodies our desire for playful expression and symbolizes our innate need for optimism and joyful pursuits. Sociable and spirited, the engaging nature of this orange-based shade with a golden undertone, Pantone Living Coral welcomes and encourages lighthearted activity and the enjoyment of spending time with others and having fun.”
The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fuelled by entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live colours. We boost effects.
The Pantone Color Institute is the business unit within Pantone that highlights top seasonal runway colours, selects the Pantone Colour of the Year, forecasts global colour trends and advises companies on colour for product and brand visual identity. Through seasonal trend forecasts, colour psychology, and consultative colour consulting, the Pantone Colour Institute partners with global brands to leverage the power, psychology, and emotion of colour in their design strategy.
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