Roland DG Central Europe to benefit from duomedia’s broad expertise, exceptional media relationships
Roland DG, a global provider of printing, cutting, engraving and milling machines, has joined the duomedia family of clients with a goal of enhancing market awareness and visibility. With its broad product portfolio, the company was seeking a PR partner that already had expertise in the markets it serves, is up to date with the latest communication trends, has excellent media relationships, and a strong team that is well-positioned to bring immediate value.
“While we are already well-known in some segments,” said Karel Sannen, Marketing Manager for Roland DG in Central Europe, “there are other markets where we can benefit from the expertise duomedia will bring in, helping us refine our market positioning and strategy. We look forward to working with the duomedia team as we jointly pursue the development of engaging content, strong media relationships, and market positioning that will help us broaden our scope. Based on recommendations from a variety of sources and our research into work duomedia has done for others, we believe this relationship will be very beneficial to our future development.”
Founded in 1981 and headquartered in Japan, Roland DG is a global provider of industrial equipment, ranging from wide-format colour inkjet printers and cutters, to 3D printers and milling machines, engraving machines, and milling and 3D printing machines designed for the dental industry. The company has more than 1250 employees worldwide, and annual revenues of JPY 43,573 million.
duomedia will work closely with Roland DG in the development of engaging content and a strong communication plan, including representation at trade shows and events, a robust social media presence, and more.
duomedia’s Director of Client Relations Lutt Willems comments, “We are thrilled to be working with a company of the quality of Roland DG. The company has done a good job of establishing its reputation in Europe over the last few years, and we will be working with them to take their market positioning to a new level. The breadth of their product portfolio is unmatched, and we are looking forward to finding ways to integrate messaging across all of the industries they serve for a strong brand and increased visibility.”
Roland DG strives to connect advancements in the digital realm to people’s lives, unleashing the creative possibilities that inspire human imagination. The company is committed to providing products and services that instil confidence in its brand with the ultimate goal of earning the unyielding trust of society.
“The Roland DG team is especially pleased to have local PR representation of the quality of duomedia,” said Karel Sannen. “While we have made significant progress since we were established in 2012, there is always room to grow more, and we believe duomedia is well-positioned to help us do that.”
Founded in 1999 and based in Belgium, duomedia offers pan-European B2B content & PR services. Our central multilingual team implements PR strategies with dedicated local representatives and partners. Through long-term partnerships we add value and build reputations for our clients, in close cooperation with media & event partners. Together we contribute to communities in graphic arts, packaging & labelling, industrial, IT & data, food & healthcare, solidifying our market expertise.