A Bridge for Brands to infiltrate into Northern India’s Intimate Apparel Market. The place to be, for all the titans of the intimate wear industry
They say that the first times the charm. The second’s a triumph. Surely then in the case of INTIMASIA third edition is a definite winner. INTIMASIA’s first two editions in Kochi and Chennai were a runaway success. Shifting the action to the nation’s capital then, the heart and soul of India’s pret, couture and high fashion, INTIMASIA 3.0 New Delhi, on 21st and 22nd January 2019, at Pragati Maidan is definitely the place to be for the titans of the intimate wear industry.
Intimate wear is currently the fastest growing sector of the garment trade, and with Delhi at the heart and crux of the industry, it makes it the perfect intersection for both manufacturers and the trade to converge the wide exposure. Add to this India’s premier exhibition, at Pragati Maidan, assures that the trifecta of why INTIMASIA 3.0 is slated to become India’s signature intimate wear expo.
INTIMASIA 3.0 at a glance
“When Delhi catches a cold, the rest of India sneezes.” – Old Proverb
There is no denying Delhi’s pre-eminent position as both the country’s national and fashion capital. The denizens of this city are uber fashion conscious and in many aspects set the trends that the rest of the country follows. This makes it the perfect choice to host INTIMASIA’s 3.0, and what a way to kick start a new calendar year of business, right? A lot of thought, research, groundwork and conceptualization (obviously backed by facts) has gone into the planning of INTIMASIA 3.0. We can tell you that INTIMASIA 3.0 will be an event like no other, but let us leave that for you to decide. For the uninitiated, let us take a moment to get into what INTIMASIA 3.0 is at its very crux.
INTIMASIA was conceived as path-breaking concept to bring in the best and brightest minds amongst both retailers and brands under one banner with a dynamic and clear vision: the elevation of the innerwear business to new heights, by seamlessly promoting fashion and ideation, while seeking to encourage and foster innovation and discussion. As the unprecedented success of the first two editions of the event will testify, INTIMASIA is not just a platform to exhibit your wares, it is in fact an eclectic mix of exhibition, launches, networking, opportunities and a glandular platform for both retailers and brands to kindle in repartee as they connect, discover and flourish. Delegates, participants and invitees from across the industry will testify to its efficacy as a platform to make enduring connections and make the right waves in their sphere of influence.
Delhi – Redefining the business of fashion with swag and soul
As a 21st century metropolis, Delhi is at the heart and soul of the fashion industry. One of Asia’s most celebrated fashion and lifestyle destinations, Delhiite are crazy and well informed about their fashion choices. Well how’s about a precise statistics to elucidate our point? As far as the intimate wear goes… Delhi’s appetite for the intimates is massive.
- An unprecedented 30 % of fashion mongers (purveyors of the product) restock and refresh their intimate wear product portfolio every 1 to 3 months.
- On the consumer end, 52 % of the Delhi’s fashion and brand conscious populace refresh their intimates every 4 to 6 months.
If these figures are not enough to make any and all eyes widen with opportunistic wonder. Here’s another mind blowing figure coming up. This high level of commitment to the cause of high-end inner-wear is fuelled by an 86.2 % literacy and 3.6 Lac per capita income making Delhi the most brand aware and brand consuming city. At the heart of this growth is also the extremely high awareness, fashion sense and exposure of Western and Eastern fashion trends, fanned by the presence and ready availability of high quality product, thanks to the 2000+ innerwear stores flourishing in the city of hearts. All this makes for a staggering bottom-line of Rs 5000 crore for the intimate wear industry as a whole and that is no chump change!
INTIMASIA 3.0: Why Delhi?
The third instalment of INTIMASIA is laser focused on Delhi, and that boils down to more than just one or two reasons. For starters as the nation’s capital, Delhi is surrounded by six major states and connected to 86 prime cities less than by overnight journey. The city’s astounding growth rate of 11.22 % GSDP, which puts it as one of India’s fastest growing cities. This growth is anchored by its seven pillars of sturdy policy, government focus, favourable geographical location and the fashion forward citizens, infrastructure, economic climate and business investment perception.
The fashion forward nature of the city’s inhabitants is a catalyst to the high growth rate in the intimate wear segment, in addition to the unmatched craving for and purchase in said category. The attractive real estate and booming tourism industry are also drivers of surplus cash flow into the citizens’ coffers, boosting the per capita income to INR 3.6 lakh and considerably increasing the consumption capacity of its inhabitants. All this clearly means a greater purchasing parity than most other regions in the country, justifying the demand and consumption of designer intimate wear.
Probably one of Delhi’s most attractive USPs is its excellent infrastructure. Consisting of smooth roads, efficient railways and almost always on time airline flights, this makes Delhi easily accessible to 86 major cities and hubs across the Indian subcontinent in a matter of mere hours (and at a long stretch an overnight commute.) Factoring in the city’s inherent knack for business and entrepreneurship, easy access to textiles and raw materials, a pool of highly skilled, experienced and growth oriented labor force and it leaves no scope for doubt as to why Delhi was the prime choice to host INTIMASIA 3.0!
What can you expect from INTIMASIA 3.0 Delhi?
INTIMASIA began as a dream, one to galvanize the intimate wear industry and bring together luminaries from all its walks of business. With the first two editions in Kochi and Chennai, new grounds were broken and a successful platform for its continuance and success laid. INTIMASIA 3.0 Delhi 2019, therefore is now has both the participants and the entire industry as a whole waiting with bated breath. And with 14 years in the space, backed by the industry’s premier publication, INNER SECRETS magazine, the expectations are definitely sky high! INTIMASIA 2019 Delhi will feature some of the industry’s most creative, path breaking and sought after brands, delegates and visitors from the industry, design teams and symposiums and of course fashion shows that will take your breath away. The following are the salient features of what the event will hold:
- Two days of non-stop business interaction and networking at Pragati Maidan
- Opportunities to connect with the movers and shakers of the intimate wear industry
- Networking with top 3000+ Retailers, Distributors and Agents from Northern Region
- Robust participation from Intimate Wear brands across India
- B2B interaction for exhibitors and visitors
- Free accommodation for selected VIP buyers
Why should you look forward to INTIMASIA 2019 New Delhi?
For everyone who is anyone in the intimate wear industry, INTIMASIA 2019 New Delhi is goldmine of opportunities. For producers, it is India’s most sought-after platform, where retailers will be present in droves, seeking to liaise with you and check out your wares, in hopes to onboard the best and brightest as either a manufacturing partner or in-house brand. As a local level retailer, INTIMASIA 3.0 will offer you the platform to expand your reach to both suppliers and national and international level buyers, widening the reach and potential growth of your brand. As an intimate wear brand INTIMASIA 3.0 will offer you the chance to showcase your product, check and scope out potential partnerships and network with both manufacturers and raw materials suppliers. INTIMASIA 3.0 New Delhi 2019 is therefore a portal to unprecedented growth in networking, business development and a new era of prosperity for the intimate wear industry in North India.
Who are the organizers of INTIMASIA 3.0 New Delhi?
An event is only effective, when the organizers are both experienced and innovative and INTIMASIA is being organized by one of the event industry’s most trusted and dynamic names; Peppermint Communications. Known as a creative force in the industry, the company has been conceptualizing events with strategic inputs and positive outcomes for a while now. From trade shows and exhibitions to conventions and events, Peppermint Communications has done it all. A supremely dynamic team, understands the importance of events, and how integral they are to any business, or media activity. Over the past 14 years, Peppermint Communications has been planning, preparing, executing and marketing these events across categories, where brands have been brought together with consumers and industry leaders.
The Event is conceptualised and managed by ‘Peppermint Communications Pvt. Ltd.’ who has 14 years of experience in the thriving intimate apparel industry. The organization crowns a leading publication ‘Inner Secrets’ Magazine which is responsible for enlightening the intimate apparel industry with latest market news, innovations, opportunities and trends for past 12 yrs.
Intimate Apparel Association of India (IAAI), founded on 30th May 2010, is the apex body striving to bring success and development to the intimate apparel industry of India. IAAI’s vision is to: “To promote, advance, expand and develop Indian intimate apparel industry such that it may soon be a force to reckon with not only in Indian markets, but also globally.”
Since its inception, the association has grown rapidly, gaining momentum over the years and as a result, propelling the industry to greater heights. In a span of four years, IAAI has developed a membership base of 1000+ brands & manufacturers and 10000+ retailer and distribution partners.
Dates: 21 & 22 Jan 2019
Venue: Pragati Maidan, Delhi
Organiser: Established in 2002, Peppermint Communications is an integrated communication consultancy that creates magic by adding freshness and zing to your brand. We offer a wide gamut of services to boost brand engagements, create business opportunities and propel organizational growth. Be it stellar Advertising, Branding, Events, Promotions, Exhibitions, Product Launches, Publishing, Corporate Films, Digital, and Social Media Amplification or Web Development, we help you add different layers of flavour to your brand.