Naia™ from Eastman announces Gold Sponsorship of the Redress Design Award, 2019

Eastman will be the gold sponsor of the 2019 Redress Design Award. Entering its ninth year, the Redress Design Award is the world’s largest global fashion design competition focused on environmental sustainability and zero-waste in the fashion industry. This exclusive sponsorship includes an opportunity to introduce fabrics made from Naia™ cellulosic yarn and their benefits to fashion designers around the world.

“By sponsoring the Redress Design Award, Eastman’s goal is to help educate the fashion and design community on the importance of sustainable yarns” said Ruth Farrell, Eastman global marketing director of Textiles. “We want to build awareness of the Naia™ brand within the design community and support young designers on their journey towards building the fashion brands of the future.”

The Redress Design Award 2019 will open in January to emerging designers and students. Designers will be challenged to transform textile waste into stunning, scalable and commercially viable collections that will inspire and redress the world. For the womenswear category, participants will be using waste fabrics with Naia™ to fit in with the competition’s strong focus on waste reduction. The finalists will incorporate fabrics made with Naia™ into their runway collections for the Grand Final fashion show at the Hong Kong Convention and Exhibition Centre in September 2019.

Naia™ is made from fully traceable and sustainably sourced wood pulp; Eastman holds FSC® and PEFC™ Chain of Custody certifications. Naia™ cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. In addition, Naia™ has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint. With a third party reviewed Life Cycle Assessment compliant with ISO14044, Naia™ is also listed on the HIGG Materials Sustainability Index.

The Founder of Redress, Christina Dean commented “Sustainability know-how in fashion must extend from fibre to fashionista and there is an innovation race to find more sustainable fibers for fashion. Breakthroughs like Naia™ enable designers to strategically design for the circular fashion system, by providing low-impact materials with low-impact processing that are durable, and easy to care for. Whilst tremendous efforts are being done to reuse waste materials in the fashion and textile industry, we also need heightened focus to ensure widespread adoption of sustainable raw materials. Through the Redress Design Award and our partnership with Eastman, we can educate the next generation of designers to catalyse circular change.”

Redress is a pioneering Hong Kong based NGO working to reduce textile waste and promote environmental sustainability in the fashion industry. Through our dynamic programmes we work directly with designers, brands, manufacturers, industry professionals, educational organizations and consumers, to promote innovative models and drive growth towards a new circular economy for fashion.

The Redress Design Award (formerly the EcoChic Design Award) is the world’s largest sustainable fashion design competition working to educate emerging fashion designers around the world about sustainable design theories and techniques in order to drive growth towards a circular fashion system. By putting sustainable design talent in the global spotlight, the competition creates a unique platform for passionate and talented fashion gamechangers to transform the global fashion industry and rewards the best with career-changing prizes to maximise long-term impact.

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of worldclass technology platforms and leading positions in attractive end markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2017 revenues of approximately USD 9.5 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 14000 people around the world.