Two more House of Fraser branches to close as shoppers complain stores “looks like Sports Direct”

More House of Fraser store closures have been revealed across the UK as shoppers criticise the newly overhauled stores for resembling Sports Direct.

Source Retail Gazette, courtesy

House of Fraser’s stores in Exeter and Shrewsbury are reportedly due to close in early 2019, leading to hundreds of job losses.

It is understood that its Exeter branch was not due for closure under its CVA launched earlier this year, and that the building is mostly owned by the retailer, suggesting the closure is not simply due to rent pressures.

Conversely its neighbouring store in Plymouth, which was earmarked for closure before the summer, was saved from closure when Sports Direct’s Mike Ashley took over.

Another store in Beatties, which was also earmarked for closure is also due to continue trading as new rent agreements were reached.

Ashley bought House of Fraser out of administration for GBP 90 million in August, vowing at the time to save 80%, or 47 out of 59 stores.

To date 20 stores have been saved from closure, saving around 3500 jobs.

So, Mike Ashley has vowed to turn @houseoffraser into the “Harrods of the high street” and “the biggest and most important thing House of Fraser is missing is luxury brands.” The picture is the Reading store which now looks like this, a branch of @SportsDirectUK