Shinsegae’s luxury brand to open at France’s Le Bon Marche

South Korean retail giant Shinsegae said Wednesday a private brand of its luxury select outlet, Boon the Shop, will open at an upscale department store in France, as the company moves to expand its presence in the global fashion market.

The launch of Boon the Shop at Le Bon Marche in Paris next month comes one year after the Korean retailer opened the same brand at Barneys New York, a high-end department store in the United States.

Founded in 2000, Boon the Shop sells luxurious, minimalist collections for men and women, according to the company.

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