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Jordache announces Brazilian supermodel, actress, entrepreneur and mother Alessandra Ambrosio and her daughter Anja as the new faces, respectively, of Jordache women’s and girls’ collections. Ambrosio and Anja are the first mother-daughter duo to participate in a Jordache campaign
Shot by renowned photographer Cass Bird and styled by celebrity stylist Kate Young, the campaign reflects the brand’s signature creative, deeply rooted in movement and style. The imagery and behind-the-scenes have a retro vibe and speak to the bond between mother and daughter, depicting their individual style and capturing precious moments where the pair dance, giggle and cuddle.
“We are so excited to have Alessandra Ambrosio and Anja as the faces of Jordache,” said Liz Berlinger, President of Jordache. “With our 40th anniversary on the horizon, we wanted to draw on the brand’s fun loving, disco history by highlighting our famous stretch denim fits, embracing optimism and self-expression. That’s a look that never goes out of style. This beautiful mother-daughter duo reflects the iconic Jordache look: vibrant, playful and fun in a multi-generational way. Together, they represent not only one of the hottest faces in fashion but also the next generation of fashion.”
In Ambrosio’s own words, “Jordache is an iconic denim brand that speaks to a wide audience in a truly positive way. For me, to be able to shoot with my daughter and show her that we can work together and have fun only highlights my belief that women are creating more space and balance in their family and professional lives and also becoming more multi-dimensional. Doing it all in a pair of great jeans makes total sense!”
Alessandra Ambrosio poses in the Fall/Winter 2017 campaign for Jordache. Photo credit: Cass Bird (PRNewsfoto/Jordache)
The campaign, art directed by PSA Creative, will launch in mid-September across print, digital, social, outdoor, and in-store channels.
Jordache was founded in 1978 by Joe, Ralph and Avi Nakash, who are credited with establishing the designer denim market in the U.S. Inspired by European fashions, the brothers developed a groundbreaking denim collection with a signature, sexy fit. Jordache took off, quickly becoming one of the most iconic and sought-after jeans brands in the country. Over the past few decades, Jordache has grown into a denim powerhouse by consistently delivering casual chic styles for every day, a fresh, sexy approach to basics and fashion styles, and the promise of quality and a signature fit.
Photo Alessandra Ambrosio and her daughter Anja (left) pose in the Fall/Winter 2017 campaign for Jordache
Photo Alessandra Ambrosio poses in the Fall/Winter 2017 campaign for Jordache