Insights into the strengths of the two ecosystems RWTH Aachen Campus and Silicon Valley
RWTH Aachen Campus offers the worldwide unique program “Industry 4.0 Executive Education – Disruptive Innovation and Intrapreneurship”, which addresses executives with the aim of developing and implementing innovative strategies for their companies. Access to the RWTH Aachen Campus and Silicon Valley provides participants with insights into the success stories and the pioneering spirit of both locations, which are intended to stimulate their own innovation projects within the company. The program consists of three modules: one attendance week each in Aachen (March 11 – March 15, 2019) and in Silicon Valley (September 9 – September 13, 2019) as well as an online course.
“The entrepreneurial innovative power of Silicon Valley is a great role model for us. The synergetic combination of agile hardware development, and software innovation hub takes our programme to a completely new level,” says Prof. Günther Schuh, Managing Director of RWTH Aachen Campus GmbH. Prof. Raymond Levitt, Stanford School of Engineering and member of the Academic Advisory Board for the programme, confirms the integration of Silicon Valley into the programme, and, he is enthusiastic about Aachen’s hardware innovations: “The programme is characterised by the complementary strengths of both locations. Aachen’s 21st Century manufacturing ecosystem is world-class, with its comprehensive research expertise in the field of Industry 4.0, and the success of its real world applications such as the electric vehicles, StreetScooter and e.GO Life.”
The programme
The exclusive programme is characterized by top managers of leading companies and first-class academic experts. In addition to conceptual contents, practical examples such as electric mobility are also integrated. Participants will have the opportunity to work on their own case studies and receive feedback from the speakers. During the week in Aachen, participants learn about disruptive innovation in the context of Industry 4.0, how to make the best use of intellectual property, what opportunities external impulses offer for their own innovation process and what role management plays in this. The week in Silicon Valley will focus on the successful management of innovation and intrapreneurship, suitable business models and the importance of agile development processes and creative solutions in the sense of the Design Thinking approach.
The locations
With the RWTH Aachen Campus, RWTH Aachen University is realising a unique research network of science and industry. In this ecosystem, the members currently have access to the expertise of over 360 commit- ted companies and 280 established RWTH institutes. Aachen is already an international hub for agile hardware innovations in the Industry 4.0 world. The term Industry 4.0 is derived from an initiative of the German Federal Government. The electric vehicles StreetScooter and e.GO Life are successes of the RWTH Aachen Campus and their innovative strength makes an important contribution to the Engineering Valley in North Rhine-Westphalia.
The speakers
Speakers from science and industry include Prof. Günther Schuh (Production Systematics, RWTH Aachen), Prof. Raymond Levitt (Civil and Environmental Engineering, Stanford University), Prof. Malte Brettel (Innovation and Entrepreneurship, RWTH Aachen), Prof. Frank Piller (Technology and Innovation Management), Dr. Rupert Deger (European 4.0 Transformation Center), Prof. Achim Kampker (Production Engineering of e-mobility components) and Marc Sommer (Facebook).
The academic board
Professor Günther Schuh, initiator of the RWTH Aachen Campus, is currently implementing one of the largest production engineering re- search units in Europe with the establishment of the Production Engineering Cluster.
Professor Raymond Levitt, Stanford School of Engineering, was the Ac- ademic Director of the Stanford Advanced Project Management Pro- gram, which became the most successful executive education program at the Stanford Center for Professional Development.
Prof. Rolf Wolff, School of Business and Economics at the University of Gothenburg and RWTH Aachen Campus GmbH, has many years of experience in managing business schools and executive education.
The participation fee
The participation fee is EUR 15000 plus VAT. Early Bird tickets are available with a 10 % discount until September 30, 2018. Companies that register at least three participants receive a discount of 10 % (cannot be combined with the early booking discount). Interested parties can now register. The number of participants is limited.
Further information and registration: www.rwth-campus.de