BASF and Proagrica sign agreement to offer interface for farm Management Systems

BASF and Proagrica have signed a development and operation agreement to bring one of the first farm management system interfaces to market. Growers will benefit as they will be able to connect BASF’s digital offer Maglis® with different digital farming applications, including their preferred farm management system. Proagrica’s integration and connectivity solutions and expertise guarantee that the data shared between Maglis and growers is efficiently transferred and protected.


The first farm data management system to be integrated with Maglis through the new interface will be the Canadian “Compass™ Grower,” providing information that supports insights from Maglis Crop Plan and Maglis Sustainability Assessment. Maglis Crop Plan offers a convenient and efficient way for farmers to monitor and manage their crops. Maglis Sustainability Assessment demonstrates the impact of different agricultural practices on sustainability factors, such as business profitability, soil health, and biodiversity. A pilot is underway in preparation for the commercial launch in Canada.

“Digital tools are transforming agriculture. BASF is playing an active role in the digital transformation of the industry and is constantly evaluating where and how to engage further. With collaborations like this, we want to provide our customers with agronomic insights and recommendations from digital solutions that enable better decision-making and more precise farming,” explained Dr. Rainer Preuss, Vice President of Global Strategy & Portfolio Management at BASF’s Crop Protection division.

“Efficiently connecting and integrating diverse data sources in the agricultural supply chain is one of the biggest barriers to leveraging the benefits of precision agriculture,” said Alistair Knott, Proagrica’s Precision Agriculture Development Director. “However, just connecting systems is not the sole issue. Cleansing and transforming the data and homogenizing it into a common data model is fundamental. This ensures that the data is both accurately represented and can be used to help farmers and their cropping and livestock advisors make better, evidence-based decisions.”

Through its F4F Agriculture business unit, Proagrica’s data connectivity and integration expertise allows businesses to focus on creating value for partners and growers, while F4F’s proven global data platform provides trusted, efficient access to data from any source, ensuring scalable access to BASF’s Maglis system.

Over time, the interface will be broadened to integrate with additional farm management systems and will be available in different regions.

CompassTM is a trademark of Affinity Management Ltd.

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. BASF’s Crop Protection division works with farmers, agricultural professionals, pest management experts and others to help make this possible. With their cooperation, BASF is able to sustain an active R&D pipeline, an innovative portfolio of products and services, and teams of experts in the lab and in the field to support customers in making their businesses succeed. In 2016, BASF’s Crop Protection division generated sales of more than EUR 5.6 billion.