Disney Store celebrates Grand Opening of second store in Shanghai

The new store offers unique mix of locally and internationally designed products, and launches M28 Mickey Collection, an Exclusive High-end Fashion Collection

Disney Store opened on September 1, 2017 the doors of its newest store at the HKRI Taikoo Hui Mall in Shanghai. Located in one of the city’s most vibrant shopping and entertainment hubs, Disney Store will provide consumers locally designed and exclusive merchandise and a uniquely Disney shopping experiences.

“We’re committed to bringing consumers new, immersive retail experiences and high-quality products from Disney, Pixar, Marvel and Star Wars,” said Mr. Kermid Rahman, Vice President and General Manager of Disney Consumer Products and Interactive, China. “This new store complements our comprehensive retail offering that includes licensing and e-commerce and delivers a mix of unique locally and internationally designed products.”


New Disney Store in Shanghai provides locally designed exclusive products for consumers (PRNewsfoto/The Walt Disney Company (China))

Opening celebrations include:

  • The launch of Disney Store’s first China-exclusive high-end fashion collection of bags called M28 Mickey Collection. The striking collection features a black theme colour and Mickey’s iconic white gloves as the key design element. The new collection signals Disney’s ongoing push into high fashion in China.
  • For the first two weeks of opening the store will feature an exclusive Golden Metallic Mickey Wall with 888 limited-edition metallic colour Mickey plush key chains hung from ceiling to floor. The numbered key chains can be pre-ordered in the grand opening period of new store opening.
  • To promote the new Disney Store opening, Disney Store and Mobike co-launched marketing campaign, rolling out special Mickey & Minnie Mobike across Shanghai. The Mall offers consumers a fun-filled Disney themed bike-riding experience which allows them to enter a lucky draw featuring gifts from Disney Store.

The interior of the new Disney Store features uniquely Disney images and immersive elements. A large LED screen at the entrance of the store will entertain customers with Disney stories and characters from across Disney, Pixar, Marvel and Star Wars in a special and interactive way.

Disney Store now has two locations in China – Shanghai Lujiazui Flagship Store and Disney Store at HKRI Taikoo Hui, Shanghai; and two online stores on Tmall – Disney.tmall.com and disneyfashion.tmall.com. The first Disney store in China, located in Lujiazui area, has become a popular shopping destination in Shanghai and a national landmark of retail and tourism since its opening.

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; 1 flagship location in Shanghai, China; and more than 70 Disney Store locations in Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores.

The Walt Disney Company China, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with four business segments. Disney’s first animation screened in China in the 1930s and today our long association continues with offices in Beijing, Shanghai and Guangzhou with over 3000 employees. The company is focused on creating high-quality entertainment experiences and effectively building local and Disney franchises in China. Disney currently has several established businesses in the country, including studio entertainment, parks and resorts, media networks, and consumer products and interactive media. The first Disney Store in China launched in Shanghai in May, 2015. In September 2005, Disney opened its first theme park in China – Hong Kong Disneyland. On June 16th, 2016, Shanghai Disney Resort, a joint venture with Shanghai Shendi Group, celebrated its historic Grand Opening as the first Disney Resort in Mainland China. Disney is a Dow 30 company and had annual revenues of USD 55.6 billion in its Fiscal Year 2016.



photo New Disney Store in Shanghai provides locally designed exclusive products for consumers