Aurora’s Expressions Canvas and Soft Knit Printable Textiles selected to showcase state-of-the-art printing technologies
Aurora’s Expressions Semi-Gloss and Matte products, in addition to Aurora’s Accent Knit fabrics, were recently on display at the IT Supplies networking reception held in cooperation with the Digital Textiles Printing US 2018 conference, June 7 & 8, in Chicago.
Organized by Smithers Pira, Digital Textiles Printing US 2018 took a close look at advances in the industry as well as the future of textile digital printing.
Presentations included topics on workflow management, colour management, new inks, new printing technologies, sustainability and the impact of new advances in the digital printing of textiles for home décor and soft signage applications.
At the IT Supplies networking reception, several of Aurora’s printable textiles were used by printers to demonstrate their printing technologies. This includes Aurora’s popular Expressions Canvas products, which were being printed on Canon’s new Oce´ Colorado UV printer and HP’s 360 latex printer. Meanwhile, Aurora’s Accent Soft Knit 5 was being printed in a dye sub transfer demonstration.
Mark Shaneyfelt, Aurora’s Marketing & Sales Director for Printable Textiles, said the IT networking reception was a great showcase for several Aurora products specifically developed to optimize color and print output at manufacturing speeds on the industry’s latest digital printers.
Shaneyfelt and Marcia Ayala, Vice President of Aurora, attended the conference.
“It was a great forum to network with others …. and learn about challenges and new technologies in the industry,” said Ayala. She added that the growth in printable textiles “was consistently reported as double-digit per year,” and soft signage is a significant part of that growth.
“The future is bright for soft signage,” she said. “We want to continue to serve and offer new products for that market.”
Shaneyfelt added that the conference reinforced how quickly textiles are becoming a mainstream media for digital printing. “If printers are not already printing with textiles,” he said, “they are seriously considering printing on textiles in the near future.”
Recently, the firm filled a large order from a commercial printer, contracted by Target Corporation to print in-store signage for their spring 2018 women’s denim roll-out.
The fact it could respond quickly and fulfill this order in a very short time frame was a major reason we received the order.
Target’s signage was printed on our newest product, Expressions Canvas. What made this especially unique was the fact that the width supplied to the printer (122”) was far wider than the comparable canvas products that any of our domestic competitors could process or provide.
The picture to the left was taken at a Target store just one mile from our Yorkville, Illinois, USA, plant, but stores throughout North America have retail banners printed on the same Aurora-made product. We expect to participate in future point-of-purchase promotions by Target and other retail outlets.
Aurora Specialty Textiles Group, Inc. is a global leader in coating, dyeing and finishing of both woven and non-woven fabrics. Based in Yorkville, Illinois, U.S.A., the company has a 135-year tradition of innovation and in 2015 invested in a new state-of-the-art, wide width coating and finishing line, and a new facility, that dramatically expand their ability to serve customers. Products include digitally printable textiles through Aurora’s Northern Lights Printable Textiles line, specialty home products, industrial products and tape products for a wide variety of industries. Aurora Specialty Textiles Group, Inc., is a Meridian Industries, Inc. company and ISO 9001 and ISO 14001 certified.