We are delighted to announce Vanouver-based jewellery brand Pyrrha has earned our world-reknowned Butterfly Mark certification.
Each of Pyrrha’s talismans are designed to hold personal significance for those who wear them. Every piece is handcrafted in their certified zero-carbon studio and cast with 100% recycled metals.
Collaborating with Positive Luxury in February 2022, it undertook our ESG+ assessment to identify risks and embed sustainability practices throughout its business. To earn certification, it demonstrated a +69% improvement across our Environment, Social and Governance measures. Find out how they excel in:
- Community Involvement
- Climate, Energy & Waste Management
- Supply Chain Transparency
- Sustainable Materials & Circularity
From their certified carbon zero, energy-efficient Vancouver studio, Pyrrha sustainably handcrafts jewellery that holds personal significance for those who wear it. Where some see imperfection, they see character, individuality, and strength. Their meaningful talismans—cast in-house with 100% recycled metals—are designed to offer inspiration, connection, and comfort.
Conventional jewellery industry wreaks on the world, and we want to inspire other companies to be more accountable, transparent, and better for the world. We have assessed the UN SDG goals, and we’ve chosen to focus on those that align with our values. We’re a certified carbon neutral B Corp, a living wage employer, a member of 1% for the Planet, and we adhere to the Responsible Jewellery Council’s Code of Practices as part of our ongoing commitment to increase our social impact and lessen our environmental impact.
Sustainability is of paramount importance to us at Pyrrha, and we believe that it’s a company’s walk, not their talk, that matters. We’re acutely aware of the havoc that the conventional jewellery industry wreaks on the world, and we want to inspire other companies to be more accountable, transparent, and better for the world. We have assessed the UN SDG goals, and we’ve chosen to focus on those that align with our values. We’re a certified carbon neutral B Corp, a living wage employer, a member of 1% for the Planet, and we adhere to the Responsible Jewellery Council’s Code of Practices as part of our ongoing commitment to increase our social impact and lessen our environmental impact.
First Certified
2023
Categories
Jewellery
Employees 34
A WORD FROM THE CO-FOUNDERS
“Long before we knew what “sustainable” meant, we both tried to live our lives with minimal impact on the environment. When we started Pyrrha, we both agreed that we wanted it to be an extension of ourselves and our values rather than an entity unto itself. We still live and work by this creed, and we feel that it makes decisions about how Pyrrha shows up in the world so much easier to make.
WADE PAPIN AND DANIELLE PAPIN
CO-FOUNDERS
BUTTERFLY MARK TESTIMONIAL
We underwent assessment with Positive Luxury because we want to promote the concept that sustainability and luxury are not mutually exclusive. The Butterfly Mark is a visual assurance to our customers and suppliers that they can trust that we run our business responsibly.
Our hope is that the definition of luxury will one day change to include a sustainability requirement so that all luxury will be positive.
WHERE NEXT?
Each day we take small steps to ensure that we are constantly moving forward on our sustainability journey: we are always looking to develop new processes to find different ways to do things outside of standard jewellery practices. The little things can add up quickly to make a big difference and we empower our employees to make subtle but sweeping changes. In the long term, we’re looking to manufacture all our own chains and findings in-house as the final stage in our vertical integration.