Strellson will become official partner of the football team Helvetic Guards

Kreuzlingen, 09.02.2023.

Strellson will become in February 2023 first partner of the Helvetic Guards- Die Guards join in the season 2023the European League of Football and they are the first professional American Football Team of Switzerland.

It is great that we gained have a strong partner from Switzerland.

With an international successful brand as Strellson at our side we are excited for the coming months and particularly for the first game on June 3, 2023 agaomst the Barcelona Dragons. Explains Toni Zoeller, managing director of the Helvetic Guards.

At the seasonal start in Barcelona the coaches, among the NFL-experienced Jead Coach Norm Chow fitted in the Guards colours. On June 11, 2023 the first home game will take place in the modernised LIDL-Arena in Wil

A supplemental component of the collaboration are besides of events, joint social media activities in various channels plus Weiterer Bestandteil der Zusammenarbeit sind neben Events, gemeinsame Social-Media-Aktivitäten über mehrere Kanäle, as well as large scale band advertising  at all home games. In addtition the two partners plan a joint shooting with quarterback Collin Hill plus various players and coaches.

We are a brand and and proud of our heritage and we are happy of the collaboration with the first professional American Football Team in Switzerland.

„ The Guards are a young and dynamic likewise as our customer. Football experiences an incredible boom and we integrated already Design elements from this sport in future collections., states Nicolai Zereske, Head of Marketing at STRELLSON.

The European Leage of Football is a success story. Launched in 2021. Today the first professional European League of Football consists of 17 teams, among also the Helvetic Guards. American Football is booming, particularly in the DACH Die European League of Football. American Football is booming, particularly in the DACH region, where 11 of the 17 teams reside. With two games per gameday the number of live transmission at Pro Sieben MAXX will be doubled. The final game will be on September 24, 2023 in Germany and will be the first ever as live German transmission at Pro Sieben.

The Collaboration between the Guards and Strellson is for now valid for the season 2023. It is the aim of both partner to afterwards enter into a long term cooperation.


Translated by Virginia F. Bodmer-Altura, Publisher of TextileFuture.