February 7, 2023
Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 % saying they are more likely to buy brands using enhanced ads.
According to research conducted by LG Ad Solutions among 807 US consumers, 82 % say they like enhanced ads overall with 93 % saying they feel favourably towards brands that utilise enhanced ads.
Additional findings from the research include:
- 94 % of consumers feel the same or more favourable towards brands that leverage QR codes with the same number reporting being more likely to buy/use those brands.
- 95 % feel the same or are more likely to be favourable towards brands that display the location of the store closest to them with 92 % feeling the same towards or more likely to buy/use those brands.
- 72 % of consumers like ads that take into consideration the current weather in their city. 94 % feel the same or more likely to be favourable towards a brand that utilises contextual ads based on the weather in their area and 92 % feel that same or more likely to buy/use those brands.
- 72 % like enhanced ads showing real-time sports scores, countdown to games/events and team-match ups and 64 % report being more likely to engage with these types of ads. In fact, they are more likely to drive sales: 95 % feel the same towards or more likely to buy/use those brands.
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