Fashion White Shirts Gone Wild: How the Wardrobe Basic Became Surprisingly Exciting – Fashion: White Shirts Gone Wild: How the Wardrobe Basic Became Surprisingly Exciting – McKinsey: How to become a tech-forward business


Dear Reader,

Again, the Editorial Team of TextileFuture is proposing to you three features for your reading.

The first two features were firstly published as fashion items in the Wall Street Magazine.

The TextileFuture Newsletter first two items are entitled “Fashion: White Shirts Gone Wild: How the Wardrobe Basic Became Surprisingly Exciting – Fashion: White Shirts Gone Wild: How the Wardrobe Basic Became Surprisingly Exciting”

The third feature is from McKinsey and introduces you into the world of “How to become a tech-forward business”

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The TextileFuture Editorial Team wishes you a nice and successful week, accompanied by our best wishes!

We hope that you do like our selection for your own reading.

The Editorial Team of TextileFuture


 That is the beginning of the first item:

Virgin Atlantic changed its uniform policy in 2022, allowing all flight crew members to wear whichever uniform they wished. It’s among the increasing number of airlines opening up their dress codes as conversations about identity evolve. Virgin Atlantic

Virgin Atlantic changed its uniform policy in 2022, allowing all flight crew members to wear whichever uniform they wished. It’s among the increasing number of airlines opening up their dress codes as conversations about identity evolve. Virgin Atlantic

By guest author Rory Satran from the Wall Street Journal Magazine.

Jan. 28, 2023

When Tyler Curry joined JetBlue in 2022, he was surprised to learn that the airline offered its employees the choice to wear whichever uniform they wanted, regardless of gender. The New York-based in-flight crew member had not worn dresses before, but, intrigued, he asked a female colleague if he could try hers on. He liked the way it looked, so he “took a leap of faith” and ordered the dress.

“I used to be one of those people that would walk through work with my head down, just keeping to myself, and when I wear the dress, it makes me feel more confident,” he said. “Now I walk through the airport with my head up.”

Mr. Curry said he’s had nothing but positive feedback about his look. He remembers one passenger telling him that she loved her kids seeing this kind of diversity on a plane, “so when they grow up, they can be who they are.” Mostly, passengers tell him, “You look amazing,” he reports, and they just wonder how he manages to walk in heels for as long as he does.

Long bastions of traditional gender roles and rigidly defined uniforms, airlines are opening up their dress codes as conversations about identity evolve.

JetBlue in-flight crew member Tyler Curry says he gets nothing but positive feedback about the dress he wears as part of his uniform.Photo: Courtesy of Tyler Curry

For some airlines, this means expanding the uniform policy to allow people of all genders to select whichever uniform kit makes them most comfortable. In 2021, Mr. Curry’s airline JetBlue was ahead of the curve in opening up its uniform and hair and makeup policy to be “gender-inclusive,” permitting employees to choose any options regardless of their gender. In 2022, Alaska Airlines and Virgin Atlantic began allowing all flight crew members to wear whichever uniform they wished, regardless of gender, and introduced badges indicating pronouns. And Canada’s WestJet redid its uniforms in 2022 with an eye to gender inclusivity, letting employees choose between “Lakes” and “Rocky Mountain” collections instead of “women” and “men.”

Uniform styles are also being redesigned to appear less traditionally gendered. Alaska is developing new gender-neutral uniforms with input from cabin members. In 2021, Iceland’s Play Airlines debuted non-gender-specific uniforms like boxy blazers and pants, paired with sneakers instead of high heels and brogues. Korea’s low-cost Aero K airline boasts contemporary-looking pieces for all genders like diagonal-stripe tops and navy jackets.

British Airways, which is rolling out new uniforms designed by Ozwald Boateng this year, is keeping gender demarcations in place but announced last year that it would allow male crew members to wear makeup, jewellery and handbags.

Korea’s Aero K airline offers contemporary-looking pieces for all genders.Photo: Aero K

Some airlines are opening up their dress codes, letting any attendant choose dresses, suits or high heels.

A friend of mine recently snapped a photograph of a Delta crew member apparently on duty at JFK airport, wearing the classic men’s suiting uniform along with a pair of stiletto heels. In a statement, Delta said, “In recent years, our flight attendant uniform guidelines have evolved to better meet the needs of our people, which now offer our flight attendants the freedom to select pieces from a multitude of uniform collections, regardless of gender identity, provided they are worn with properly matched garments and accessories.”

These moves are notable in the context of an industry that has sometimes lagged behind the times. “Flight attendants’ uniforms have historically been very gendered,” said Kathleen M. Barry, a historian and the author of “Femininity in Flight: A History of Flight Attendants.” Even as politicians and business people of all genders began to favour pantsuits in the 1990s, and androgynous streetwear became the norm in the 2000s, airplanes were throwback zones full of chignons and nude hose for women and three-piece suits for men.

In the early days of the profession in the 1930s, female flight attendants were on-flight nurses. They evolved to become safety and service professionals who were required to wear dresses, high heels, makeup, submit to regular weigh-ins—and be single. Early guidelines from some banning broad noses were outright racist. “Stewardesses were hired as decorative waitresses with geisha-like instructions,” wrote Gloria Steinem in her 2015 book “My Life on the Road.”

Braniff’s ‘Air Strip’ campaign featured a uniform designed to be removed while onboard in a series of outfit changes.Photo: Braniff International/Bridgeman Images

In the late 1960s, the Texas carrier Braniff, now defunct, premiered its “Air Strip” campaign, promoting Emilio Pucci’s new miniskirted uniforms for its “hostesses”—designed to be removed in a series of outfit changes while onboard. Lest a passenger worry that the striptease distract from his service, one 1966 ad reassured him that, “Each change is made in a flash, which allows her to give you constant attention.”

Because of that gendered history, Jamie Forsstrom, who is nonbinary, said they wondered at first if there was a space for them in the industry—even though they were passionate about pursuing a career in aviation. Now a Virgin Atlantic cabin crew member based in London, Mx. Forsstrom was able to choose the burgundy (traditionally male) uniform when they joined the company in 2022.

“I felt ever so slightly overwhelmed, because finally I was able to wear the uniform I’ve always wanted to wear,” Mx. Forsstrom said.

Virgin Atlantic crew members, including Mx. Forsstrom at far left, pose with ‘RuPaul’s Drag Race’ judge Michelle Visage in a campaign announcing the airline’s new dress-code policies. Photo: Virgin Atlantic

Over the decades, advocacy for inclusion of genders, people of color and different body types has been significantly boosted by flight-attendant unions. Taylor Garland, spokesperson for the Association of Flight Attendants-CWA, said, “The flight attendant profession has been steeped in discrimination and sexism from the beginning of its existence as a career, and our union has fought back every step of the way.”

Must all airlines change, and how much? Federal law in the U.S. does uphold the right for employers to implement a dress code. But recent lawsuits in various states have challenged the notion that such a dress code may be sex-specific without being discriminatory. An article on the legal website JD Supra advises: “Employers that currently maintain sex-specific dress codes and grooming standards without a bona fide occupational qualification (BFOQ) reasonably necessary to the regular operation of their businesses may want to consider implementing gender-neutral dress codes and grooming standards.”

Iceland’s Play Airlines debuted non-gender-specific uniforms in 2021.Photo: Iceland Play

Airlines that don’t change with the times may be subject to lawsuits. In 2021, before Alaska Airlines opened up its uniform policies, the American Civil Liberties Union sent a letter on behalf of crew member Justin Wetherell, who is nonbinary, saying that the gendered uniforms were discriminatory. In December 2022, the crew member filed a human-rights complaint against the airline in Washington state. The flight attendant did not respond to requests for comment, and Alaska Airlines said it could not comment on ongoing litigation.

“At the end of the day, a lot of what management does is sell a product,” said Kiara O’Bryant, Alaska AFA uniform chair. “I would definitely attribute this to Gen Z and millennials showing up and saying, ‘Hey, I can do that and be myself at the same time.’”


Here beginns the second feature:

Fashion: White Shirts Gone Wild: How the Wardrobe Basic Became Surprisingly Exciting

Forget everything you knew about crisp, classic button-ups. Designers have given the trusty businesswear companions some arresting updates. Here, how to wrangle them.

STARK-RAVING FAB How to wear not-so-simple white shirting. Shirt, USD 548, Skirt, USD 1198, Earrings, USD 178,; Shoes, USD 65,; Socks, Pack of two for USD 19,


By guest author Faran Krentcil / Photographs by F. Martin Ramin/ The Wall Street Journal

Jan. 28, 2023

CLASSIC WHITE button-ups just got exciting. Yes, really. The sportswear staple known for its crisp collar and clean cut, has been revamped in ways that boggle the mind and energize the wardrobe. Witness the bounty of surreal white shirts in the resort 2023 collection from New York brand the Row, including the version shown at left, which would be standard if not for its detachable, puffy white shawl. “That was my Catholic school uniform!” said Megan Bugey, 46, an Austin, Texas, paralegal, of the shirt’s standard form. “But now, it’s trippy.”

This season has seen an abundance of white collared shirts—and they’re anything but uniform. Brunello Cucinelli slashed the businesswear mainstay mid-torso to create an unconventional Wolfette of Wall Street crop top (pictured), and Danish label Tove sells one with a regal peplum. “I love the utility [button-up shirts] have in my wardrobe,” said New York stylist Pamela Shepard, 39, who owns “countless” iterations, including oversize and dip-dyed riffs from Ralph Lauren and J.Crew.

Shirt, USD 3450, Pre-order at; Jeans, USD 98,; Shoes, USD 695, Roger Vivier Madison Avenue, 212.861.5371.  Shirt, USD 495,; Pants, USD 540,; Shoes, USD 378,; Earrings, USD 270,



“A white shirt has the ability to pull any look together,” said New York designer Tory Burch, whose spring collection featured styles with softly rounded shoulders and deep necklines that curve like the tops of calla lilies. “It can be powerful, feminine or sharply sophisticated.” Model and author Emily Ratajkowki and actress Sadie Sink each recently donned Tory Burch tops, the former with red trousers, the latter with a quilted black miniskirt.

Even with their artful twists, today’s more extraordinary white shirts can still be basics.

In Victorian London, a white shirt symbolized status, its pristine appearance telegraphing that you had enough servants to fastidiously launder your clothing. Around the early 1900s, the British Raj polo team adopted a loose interpretation—now known as the Oxford—as its uniform. The white shirt took on madcap charm when Audrey Hepburn wore a long tuxedo version as a nightgown in 1961’s “Breakfast at Tiffany’s,” and an easy sex appeal when Marilyn Monroe paired hers with jeans that same year. In 1992, for the cover of its 100th anniversary issue, Vogue hired Patrick Demarchelier to shoot supermodels in sharp Gap takes. Sharon Stone followed suit at the 1998 Oscars, sporting hers with a metallic Vera Wang skirt.


Shirt, USD 248,; Pants, USD 869,; Shoes, USD 1145,; Bracelet, USD 550, Earrings, USD 230, Center: Shirt, USSD 2350, Brunello Cucinelli, 212-334-1010; Skirt, USD 6990, Shoes, USSD 650,; Earrings, USD 270, Right: Dress, USD 590,; Belt, USD 248,; Skirt, USD 475,; Boots, USSD 1495,; Necklace, USD 250,; Earrings, USD 230,

Because white shirts never truly went away, it’s tough to pinpoint how they regained such currency. One factor: At the 2022 Academy Awards, Kristen Stewart, Uma Thurman and Zendaya all wore the staple on the red carpet. Meanwhile, women worldwide were remixing their wardrobes for a hybrid work world. “I think we’re constantly made to multitask, and we expect our clothes to do that, too,” said Irish designer Maria McManus, who launched her business with a signature white shirt. Ms. Shepard, the New York stylist, confirmed the top’s versatility: “It’s one of the few things that can work for everyone.”

Even with their artful twists, today’s more extraordinary white shirts can still be basics. Ms. Burch suggests deploying one to “anchor your most interesting and eclectic pieces.” To emulate recent red-carpet ensembles, try a cropped version with a statement skirt. Ms. Shepard advises layering a white shirt with a sculptural collar beneath a black strapless dress for an unexpected flourish. And Ms. McManus likes to add excitement to jeans and flats with an extra-long option: See her shirtdress shown with a pleated skirt at left.

White shirts do have one weakness: They’re white. “Because I’m petite and curvy, I love a big white shirt over a slim pant with heels or boots,” said Jazzi McGilbert, 34, owner of Los Angeles bookstore Reparations Club. “But I always feel like I should have a spare outfit in my car, because one latte and it becomes a wardrobe malfunction.” For that, Ms. McManus suggests investing in one more classic: a Tide Pen.

Styling by Lizzie Wholley, Model Tiffany Lebya/Wilhelmina, Hair and Makeup Kyle Sheehan/See Management

The Wall Street Journal is not compensated by retailers listed in its articles as outlets for products. Listed retailers frequently are not the sole retail outlets.

Appeared in the January 28, 2023, print edition as ‘The White Shirt Goes Rogue’.


Here starts the third item:

McKinsey: How to become a tech-forward business

January 28, 2023

In the face of a business environment plagued with uncertainties, organizations are turning to technology to help lower costs and optimize productivity, and with good reason. Among McKinsey-surveyed companies in 2020 that were able to successfully undergo a tech transformation, 50 % reported moderate to significant impact on realizing new revenue streams, almost 70 % reported impact on increasing existing revenue streams, and 76 ? reported impact on reducing costs. But modernising technology requires companies do multiple things well to capture all the value that’s there for the taking, write partners Anusha Dhasarathy and Thomas Elsner, and senior partner Naufal Khan. Dive into these insights to understand how to compete and succeed in a digital world.

The Tech:Forward recipe for a successful technology transformation

Prioritizing technology transformations to win

McKinsey Technology Trends Outlook 2022

Seven lessons on how technology transformations can deliver value

Managing the fallout from technology transformations

Tech-enabled business transformation: The trillion dollar opportunity

From the Tech: Forward Blog

Keeping technology transformation at the top of the agenda




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