By guest author Georgia Wright from the Retail Gazette
January 10, 2023
- Frasers Group is prepping to relaunch Missguided in a select number of House of Fraser stores this Spring
- The retail giant snapped up the online fast-fashion business in June for GBP 20 million
Missguided’s new collection is set to launch in selective House of Fraser stores in April following Frasers Group’s acquisition of the brand last June.
Missguided was once an online fashion success story, but in recent years it has failed to keep pace with bigger competitors Boohoo and Asos and has been hit hard by supply chain disruption.
The group said it will integrate the etailer with online women’s and men’s brand I Saw It First, which it bought in July last year for just one pound.